Our world of beauty

At Incosmetics, we create beauty products and brands inspired by today’s trends and evolving consumer needs, combining creativity, quality and a genuine passion for beauty.

We’ve always been drawn to the energy of the beauty industry – its constant evolution, its creativity and the way new trends shape the way we care for ourselves. We turn that energy into quality products that are accessible, relevant and made to be loved by people around the world.

Incosmetics

Behind the company

What started in 2011 with a passion for beauty and a desire to create something of our own has grown into Incosmetics – a Danish beauty company with brands and products found across Scandinavia and Europe.

Founded by Elsemarie Østergaard and Jesper Østergaard, Incosmetics was built on the belief that beauty should be inspiring, accessible and constantly evolving.

Over the years, the company has evolved alongside the beauty industry. What began with a focus on creating and developing beauty products has grown into a home for our own brands, each reflecting our ambition to bring distinctive ideas to the beauty market.

Our journey so far has laid the foundation and shaped who we are today, with much more still to come.

Incosmetics

What we do

We develop beauty products and brands from the first idea to the finished product.

By following emerging trends, exploring new ingredients and understanding the changing habits and needs of consumers, we identify opportunities to create products that are relevant, thoughtful and made for everyday life.

From individual skincare products and beauty essentials to complete brand universes, we bring together creativity, product knowledge and a passion for creating products people love to use.

That means constantly asking questions, exploring what’s next and finding new ways to make beauty exciting, accessible and enjoyable.

Incosmetics

People make the difference

Behind every product is a team of people who bring different skills, ideas and perspectives to the table.

At Incosmetics, we believe that curiosity, creativity and collaboration are essential to what we do. We believe the best ideas come from sharing knowledge, challenging each other and working towards a common goal.

Together with our dedicated team and trusted partners, we turn ideas into reality, develop our brands and create products we believe in.