{"title":"Face Serum","description":"\u003ch2\u003e\u003cspan\u003eFace Serums for Your Daily Skincare Routine\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eA face serum is a useful addition to your daily skincare routine. Serums are available in different formulations and textures, offering targeted skincare with a focus on hydration, radiance or a smoother-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt InCosmetics, you can discover face serums from brands including Miqura, SEONN, Masque Me Up and I-Cos. Explore formulations with ingredients such as hyaluronic acid, vitamin C, retinol and PDRN, and find a facial serum that suits your skincare needs and preferences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDifferent Types of Face Serum\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHyaluronic acid serum:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hyaluronic acid is known for its moisture-binding properties and is commonly used in hydrating skincare. A serum containing hyaluronic acid can be a good choice if you want to moisturise your skin and maintain a soft, supple feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVitamin C serum:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vitamin C is an antioxidant often used in skincare products designed to promote radiance and a more even-looking skin tone. The properties of individual products depend on the form of vitamin C used and the overall formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRetinol serum:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Retinol is a form of vitamin A used in skincare targeting skin texture and visible signs of ageing. Retinol products should be introduced gradually and used according to the individual product's instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePDRN serum:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e PDRN, which may appear as Sodium DNA in cosmetic ingredient lists, is used in a variety of skincare formulations. At InCosmetics, you can explore serums combining PDRN with other skincare ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use a Face Serum\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA facial serum is typically applied after cleansing and before moisturiser. Depending on the formulation, a serum may be suitable for use in the morning, evening or both.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBegin by cleansing your face, then apply the serum according to the product instructions. Follow with a face cream if desired to complete your skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome active ingredients, such as retinol, may require gradual introduction or specific application times.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFind the Right Serum for Your Skin Type\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhen choosing a face serum, consider your skin type, personal preferences and skincare priorities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you prefer hydrating skincare, a hyaluronic acid serum may be suitable. If you are interested in products that focus on radiance, explore serums containing vitamin C. Other options include formulations with retinol, PDRN or combinations of skincare ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExplore the selection of face serums at InCosmetics and discover a product that complements your daily skincare routine.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"cica-serum","title":"Cica Serum","description":"\u003cp\u003e\u003cstrong\u003e- Hydrating facial serum that has a\u0026nbsp;\u003cbr\u003e- Calming effect on the skin \u003cbr\u003e- Reduces redness\u003cbr\u003e- Strengthens the skin's barrier\u003cbr\u003e- Stimulates collagen production\u003cbr\u003e- Especially good for sensitive and irritated skin\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Masque Me Up","offers":[{"title":"Default Title","offer_id":48927221711187,"sku":"7728","price":110.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/cica_serum_hydrating_calming_kasse.png?v=1734428608"},{"product_id":"snail-serum","title":"Snail Serum","description":"\u003cp\u003e\u003cstrong\u003e- K-beauty\u003cbr\u003e-\u0026nbsp;Anti-ageing: Power of snail secretion\u003cbr\u003e- Rejuvenate: Visibly reduces the appearance of fine lines and wrinkles.\u003cbr\u003e- Nourish: Deeply hydrates and replenishes the skin's moisture barrier.\u003cbr\u003e- Brighten: Promotes a radiant and healthy complexion.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Masque Me Up","offers":[{"title":"Default Title","offer_id":48927303500115,"sku":"7731","price":110.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/snailserumnourishingrejuvenatingkasse.png?v=1734428572"},{"product_id":"rice-serum","title":"Rice serum","description":"\u003cp\u003e\u003cstrong\u003e- Soothing and smoothing rice extract\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Fast-absorbing, non-sticky texture\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Hydrates and refines skin’s surface\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Suitable for all skin types – even sensitive\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- K-beauty\u003c\/strong\u003e\u003c\/p\u003e","brand":"Masque Me Up","offers":[{"title":"Default Title","offer_id":49721402261843,"sku":"7742","price":110.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/riceserumsofteningsmoothing.png?v=1748346887"},{"product_id":"men-and-sonsw-face-serum","title":"Men \u0026 Sons Face Serum","description":"\u003cp\u003e\u003cstrong\u003e- Vitamin C: brighten and even skin tone\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Collagen and Hyaluronic Acid: hydrate and plump, reducing the appearance of fine lines and wrinkles\u003cbr\u003e- Ultimate solution for dull and tirede skin\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"masque me up","offers":[{"title":"Default Title","offer_id":49970250809683,"sku":"823","price":59.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/menandsonsradiancefaceserumbox.png?v=1734603269"},{"product_id":"miqura-face-serum-collagen","title":"Miqura Face Serum - Collagen","description":"\u003cp\u003e\u003cstrong\u003e- Firming serum that improves skin elasticity and tone\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Deeply nourishes and enhances skin texture\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Enriched with active ingredients for visible results\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Perfect for mature or tired skin needing revitalisation\u003c\/strong\u003e\u003c\/p\u003e","brand":"Miqura","offers":[{"title":"Default Title","offer_id":50693872288083,"sku":"10411","price":79.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/faceglowfaceserumcollagenfirming.png?v=1748425628"},{"product_id":"miqura-face-serum-vitamin-c","title":"Miqura Face Serum - Vitamin C","description":"\u003cp\u003e\u003cstrong\u003e- Boosts skin’s natural radiance and glow\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Deeply nourishes and hydrates\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Enriched with antioxidants and caring ingredients\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Ideal for daily use for a healthy, refreshed look\u003c\/strong\u003e\u003c\/p\u003e","brand":"Miqura","offers":[{"title":"Default Title","offer_id":50693907808595,"sku":"10413","price":79.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/Design_uden_navn_33.png?v=1765533143"},{"product_id":"miqura-face-serum-hyaluronic-acid","title":"Miqura Face Serum - Hyaluronic Acid","description":"\u003cp\u003e\u003cstrong\u003e- Intensely hydrating and nourishing face serum\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Leaves skin soft, supple, and well-cared for\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- With hyaluronic acid and betaine to lock in moisture\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Ideal for dry or dehydrated skin needing extra care\u003c\/strong\u003e\u003c\/p\u003e","brand":"Miqura","offers":[{"title":"Default Title","offer_id":50693964595539,"sku":"10412","price":79.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/faceglowfaceserumhyaluronicacidhydratingkasse.png?v=1749540354"},{"product_id":"miqura-face-serum-hibiscus","title":"Miqura Face Serum - Hibiscus","description":"\u003cp\u003e\u003cstrong\u003e- Hydrating and nourishing serum with hibiscus\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Leaves skin soft, smooth, and radiant\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Rich in antioxidants to improve texture and elasticity\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Ideal for daily use for a fresh, even complexion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Miqura","offers":[{"title":"Default Title","offer_id":50695022477651,"sku":"10359","price":79.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/miqurafaceserumhibiscus.png?v=1747654078"},{"product_id":"miqura-face-serum-rose","title":"Miqura Face Serum - Rose","description":"\u003cp\u003e\u003cstrong\u003e- Rose-infused serum that soothes sensitive skin\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Deeply nourishes and restores balance\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Reduces redness and enhances radiance\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Daily use leaves skin soft, even, and comforted\u003c\/strong\u003e\u003c\/p\u003e","brand":"Miqura","offers":[{"title":"Default Title","offer_id":50695057736019,"sku":"10391","price":79.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/miqurafaceserumrose.png?v=1747654058"},{"product_id":"miqura-face-serum-lotus","title":"Miqura Face Serum - Lotus","description":"\u003cp\u003e\u003cstrong\u003e- Lightweight, hydrating serum with lotus flower\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Nourishes skin and restores natural glow\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Absorbs quickly, leaving skin soft and radiant\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Ideal for daily use for a fresh, even complexion\u003c\/strong\u003e\u003c\/p\u003e","brand":"Miqura","offers":[{"title":"Default Title","offer_id":50695118192979,"sku":"10390","price":79.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7762\/4350\/files\/miqurafaceserumlotus.png?v=1747654028"},{"product_id":"i-cos-milky-face-serum-hyaluronic-acid-30-ml","title":"I-Cos Milky Face Serum - 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